I'm a technical product leader with 5+ years scaling enterprise SaaS — and one of the few PMs who actually ships code alongside their team. Currently Group PM at Freedom Forever, where I lead product for a $2.6B sales ecosystem, built a team of 7 from scratch, and pioneered the AI/MCP tooling strategy that transformed how we work.

MY STORY

I started at Freedom Forever in 2021 and spent the next four years going deep — shipping 17 enterprise products, launching iOS and Android apps for 1,000+ reps, and averaging 35+ pull requests a month while running full roadmaps. When AI became genuinely useful, I went all in: custom MCP plugins, shared Claude Skills, and our AI chatbot Raya.

On the side, I co-founded PowerMyFitness in 2020 — a SaaS platform for fitness professionals, zero to 1,000+ users, still running today.

WHAT I BELIEVE

The best PMs understand both business and engineering deeply enough to push back on either. Speed matters, but not more than building the right thing. AI is a tool, not a strategy. Side projects make you a better PM.

QUICK FACTS

Location: Laguna Niguel, CA — open to LA and Bay Area

Education: BS Business Management, Holy Names University

Certs: CSPO, CSM, Google PM Certificate

Languages: English (native), Spanish (intermediate)

Published: "Rising Up: Create Your Own Path" (Velazquez Press)